A psychotherapist, starting from scratch, was having such success in his business that he could now afford to have a proper shop banner advertising his wares. So he told a kid to paint the sign board for him and put it above his shop entrance.

But, instead of his business building up, it began to slacken. He had especially noticed the ladies shying away from his shop after reading the sign board. So he decided to check it out himself. Then he began to understand why!

The boy found a small wooden board so he had to split the word in 3 places.

The sign read:
Psycho-
the-
rapist.